Douglas Donelan

Qualifications

With over 20 years of experience encompassing a wide range of marketing, advertising and design disciplines in both the consumer and pharmaceutical space, I have honed my ability to lead, supervise, and produce innovative,
high-quality creative work. Throughout my career, I’ve earned a reputation for trusted leadership, strong client relationships, and delivering
results-driven, impactful creative solutions.

By combining exceptional design skills with a data-driven approach and strategic insight, I consistently produce communications that elevate brands and achieve business objectives.

My expertise includes:

• Leading and motivating cross-functional teams, providing clear guidance and fostering an environment that inspires exceptional creative work

• Building strong, trusting relationships with clients and facilitating seamless collaboration to ensure the achievement of shared goals

• Establishing and executing comprehensive creative strategies, positioning, and creative briefs to empower teams in delivering cutting-edge ideas

• Overseeing the entire creative process, from concept to completion, ensuring work is on-brand, on-time, and within budget

• Collaborating with internal departments to align creative vision with project timelines and organizational goals

• Producing high-level creative work with hands-on experience in art direction, design, and copywriting across print, broadcast, digital, experiential, CRM, CLM and direct response

• Developing, refining, and elevating visual and creative brand identities

• Possessing deep categorical expertise across entertainment, financial services, health & wellness, motorsports, retail services, consumer packaged goods, and healthcare (medical nutrition, medical devices, anti-infectives, cardiology, dermatology, endocrinology, neurology, oncology, urology, wound care, oral health, biologics, and rare disease)

Experience

Creative Director – Freelance, New York (01/98 - Present)
Art direction, copywriting and production assignments for the following clients: Warner Music Group (Corporate), Universal Music Group (Corporate), MusicPro Insurance, United States Classic Racing Association, The McPherson Firm PC, The Beauty Bar Salon, Elsevier Publishing, BMG Entertainment, Westwood One Broadcasting and The Journal of the American Medical Association (JAMA).

Creative Director – North Highland, New York (01/21 - 04/23)
Built out communications capability for traditional consultancy firm. Recruited, led and managed creative team on Bristol Myers Squibb engagement, executing all internal communications as the enterprise implemented a Quality Management System. Also lead internal communication efforts for GSK, plc.

SVP, Executive Creative Director – Lawrence & Company LLC, New York (03/07 - 03/20)
Led, developed and managed the creative department and was responsible for the agency’s creative output, from earliest strategic stages to final campaign executions. Deep experience in launching and building both HCP and DTC brands. Lead creative on all new business efforts.

Clients: Nutricia NA, Shire Pharmaceuticals, Inc., Smith & Nephew plc, Allergan, Inc., Blue Cross Blue Shield, Endo Pharmaceuticals, AstraZeneca Pharmaceuticals, Medtronic plc, Pfizer, Inc., For-A-Day Foundation.

Associate Creative Director – Sudler & Hennessey, Inc., New York (01/00 - 03/07)
Managed four accounts and two creative teams. Contributed to multiple successful new business pitches. Helped lead HCP and DTC efforts for Dove cleansers, All Free Clear detergent, Colgate Total Toothpaste and Galderma cleansers and moisturizers.

Clients: Galderma Laboratories, Inc., Colgate-Palmolive Inc., Forest Pharmaceuticals, Merck Pharmaceutical Inc., Unilever, PLC, Cephalon Pharmaceuticals, Novo Nordisk.

Sr. Art Director/Group Art Supervisor – Jeff St.Onge & Friends, Inc., New York (02/95 - 12/99)
Agency art lead; Supervised junior creative team on a wide variety of consumer brands.

Clients: BMG Entertainment, CBS Broadcasting, DeBeers, Drama Dept., Dreyfus Service Corporation, EMI Records, Harry Winston, 92.3 K-ROCK (WXRK New York), Perrier Group of North America, Sony Theaters, Sony Plaza (Sony Wonder Museum), Scudder, Stevens & Clarke, Inc., Under One Roof.

Education
School of Visual Arts, New York. BFA, Advertising & Design, Art Education.

Awards
2x Winner - 2016 Aster Awards, Winner - 2014 Aster Awards, Finalist - 2012 MMM Awards, Finalist - 2005 Rx Awards, Finalist - 2002 Rx Awards, Finalist - 1995 Cannes Festival, Finalist - 1995 New York Festival.

Summary of Skill Sets

Creative Leadership: Proven track record in leading and inspiring creative teams, fostering passion, collaboration, and innovative problem-solving. Adept at providing strategic guidance and mentorship to elevate team performance.

Strategic Thinking: Expertise in setting clear strategic directions, offering thought leadership, and influencing brand positioning. Skilled in developing impactful messaging and creative briefs that align with brand stories and objectives.

Content & Campaign Development: Experienced in crafting comprehensive strategies that drive brand awareness and audience engagement. Expertise in ideation, concept creation, and the execution of integrated marketing campaigns.

Branding: Extensive experience in corporate identity development, brand identity creation, and global branding initiatives to establish and maintain a strong market presence.

Marketing & Communications: Specializing in omnichannel, integrated marketing including: product launches, retail/direct-to-consumer (DTC), healthcare professional (HCP), and direct-to-patient (DTP), corporate communications, CRM/CLM, and sales training/educational material development.

Workflow & Resource Management: Strong organizational and
process-management skills, ensuring efficient internal workflows and effective collaboration with external vendors to meet business objectives.

Creative & Media Production: Hands-on experience in art direction, video direction, photography, retouching, print and digital production, and interactive media production, with a strong focus on creative execution.

Research & Data: Proficient in synthesizing market research, consumer insights and competitive analysis. Experienced in KPI development and utilizing data to inform creative strategies and optimize campaign performance.

Client Relations: Skilled in presenting creative work and cultivating strong client relationships. Ability to communicate complex ideas clearly, secure client buy-in, and address client feedback effectively.

New Business Acquisition: Leadership in new business initiatives, overseeing creative pitch efforts, and identifying organic growth opportunities with existing clients.

Workshops & Messaging Development: Expertise in conducting branding, positioning, and tactical workshops. Experienced in creating messaging frameworks and lexicons that ensure alignment and clarity in communication strategies.

Patient & Professional Engagement: Focused on patient advocacy, medical education, and payer communications. Skilled in identifying and nurturing key opinion leaders (KOLs) to build meaningful relationships in the healthcare space.

Compliance: In-depth knowledge of pharmaceutical marketing regulations and industry compliance standards, ensuring marketing efforts are legally, ethically, and medically accurate.

Software Expertise: Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator), and Acrobat. Working knowledge of Flash, HTML,
After Effects, Microsoft Office Suite, WorkFront, Wrike, and Jira.

Soft Skills: Strong abilities in active listening, collaboration,
clear communication, teamwork, attention to detail, organization, adaptability, resilience, open-mindedness, conflict resolution, and
creative problem-solving.