Douglas Donelan

Qualifications

Over 25 years of experience encompassing a wide range of marketing, advertising and
design disciplines in both the consumer and pharmaceutical space, including:
• Managing and motivating creatives and clients through collaboration
• Developing and implementing positioning and strategy across all audiences and channels
• Creating and selling compelling, innovative and alluring conceptual solutions that execute
on-brand, on-schedule and on-budget
• Hands-on art direction, design and copywriting in print, broadcast, digital, social media,
experiential, CRM and CLM
• Rich categorical knowledge including entertainment, financial, retail, services, packaged goods and
healthcare (medical nutrition, medical devices, anti-infectives, cardiology, dermatology, endocrinology,
neurology, oncology, urology, wound care, oral health, and rare disease)

Experience

Donelan Advertising & Design, New York Principal (1998 - Present)
AOR and freelance assignments for the following clients: Warner Music Group (Corporate),
Universal Music Group (Corporate), MusicPro Insurance, United States Classic Racing Association,
The McPherson Firm PC, The Beauty Bar Salon, Elsevier Publishing, BMG Entertainment,
Westwood One Broadcasting and The Journal of the American Medical Association (JAMA).

North Highland, New York Creative Director (Jan. 2021 - April 2023)
Led and managed creative team on Bristol Myers Squibb engagement, executing all Quality Management System communications.
Built out communications capability for traditional consultancy firm. Managed internal communications efforts for GSK, plc.

Lawrence & Company, LLC., New York SVP, Executive Creative Director (March 2007 - March 2020)
Managed the creative department and was responsible for agency’s creative output, from earliest strategic stages to final campaign executions.
Deep experience in launching and building both HCP and DTC brands. Lead creative on all new business efforts.
Clients: Nutricia NA, Shire Pharmaceuticals, Inc., Smith & Nephew, plc, Allergan, Inc.,
Endo Pharmaceuticals, AstraZeneca Pharmaceuticals, Medtronic plc, Pfizer, Inc., For-A-Day Foundation.

Sudler & Hennessey, Inc., New York Associate Creative Director (January 2000 - March 2007)
Managed four accounts and two creative teams. Contributed to multiple successful new business pitches.
Helped lead HCP and DTC efforts for Dove cleansers, All Free Clear detergent, Colgate Total Toothpaste and Galderma cleansers and moisturizers.
Clients: Galderma Laboratories, Inc., Colgate-Palmolive Inc., Forest Pharmaceuticals,
Merck Pharmaceutical Inc., Unilever, PLC, Cephalon Pharmaceuticals, Novo Nordisk.

Jeff St.Onge & Friends, Inc., New York Sr. Art Director/Group Art Supervisor (February 1995 - December 1999)
Agency art lead; Supervised junior creative team on a wide variety of consumer brands.
Clients: BMG Entertainment, CBS Broadcasting, DeBeers, Drama Dept., Dreyfus Service Corporation,
EMI Records, Harry Winston, 92.3 K-ROCK (WXRK New York), Perrier Group of North America,
Sony Theaters, Sony Plaza (Sony Wonder Museum), Scudder, Stevens & Clarke, Inc., Under One Roof.

Doig, Elliott, Schur, Inc., New York Art Director (August 1994 - February 1995)
Clients: Weight Watchers, Mercedes-Benz Dealer Group of Southern California,
The Goods For Guns Foundation.

Grey Direct, Inc., New York Junior Art Director (Aug. 1992 - Aug. 1994)
Clients: Chase Manhattan Bank, Direct Marketing Association, Grey 18 & Under.


Education
School of Visual Arts, New York. BFA, Advertising and Art Education.

Awards
2x Winner - 2016 Aster Awards, Winner - 2014 Aster Awards, Finalist - 2012 MMM Awards,
Finalist - 2005 Rx Awards, Finalist - 2002 Rx Awards, Finalist - 1995 Cannes Festival,
Finalist - 1995 New York Festival, Winner - 1993 Echo Awards.

Summary of Skill Sets
• Creative Direction
• Creative Supervision
• Creative Strategy
• Creative Problem Solving
• Creative Idea Generation
• Creative Concept Development
• Creative Content Generation
• Creative Storytelling
• Creative Pitching
• Creative Relations
• Creative Work
• Creative Brief Development
• Creative Campaign Execution
• Creative Pitching
• Creative Leadership
• Creative Copywriting
• Conceptual Content Presentation
• Corporate Identity and Branding
• Corporate Communications
• Cooperative Marketing
• Presentation Skills
• Brand Positioning and Strategy
• Brand Campaign Concepts
• Brand Strategy
• Brand Building and Development
• Brand Identity
• Branding Workshops
• Brand Repositioning
• Global Branding
• Leadership
• Social Media Marketing
• Setting Strategic Direction
• Strategic Planning
• Thought Leadership
• Team Management
• Positioning and Strategy Workshops
• Message Architecture and Lexicon Development
• Pre-Launch Unbranded Promotions
• Pre-launch Market Conditioning
• Product Launches
• Healthcare Professional Communications (HCP)
• Direct to Patient Communications (DTP)
• Direct to Consumer Communications (DTC)
• Interactive and Social Media Marketing
• Product Marketing
• Integrated Marketing
• Cross-channel Marketing
• Multi-channel Ideation, Development and Execution
• Non-Personal Communication and Direct Response
• CRM and CLM
• New Business Acquisition (pitches)
• Sales Training Materials
• Though Leader and KOL Identification
and Development
• Patient Advocacy
• Patient Education
• Public Relations
• Convention/Experiential Design
• Medical Education
• Active Listening
• Campaign Strategies
• Data-Driven Insights
• Market Research
• Art Direction
• Design
• Video Direction
• Project Management
• Traditional and Digital Photography
• Print Production
• Digital Production
• Interactive Production
• Adobe Creative Suite and Microsoft Office Suite
• Adobe Photoshop
• Adobe InDesign
• Adobe Illustrator
• Microsoft PowerPoint
• Microsoft Word
• Microsoft Outlook
• Microsoft SharePoint