To revitalize Regranex, a brand which sat dormant for nearly a decade, Smith & Nephew initiated a full rebranding and relaunch effort for the diabetic foot ulcer topical treatment. The messaging was simple and straightforward; for the compromised diabetic patient, the key to healing is speed and good wound care –delivered by Regranex.

– Full rebranding, including
logo development
– Pre-launch (unbranded)
campaign development
– Promotional relaunch campaign
– Patient support materials