Corporate image campaign for Galderma Laboratories.

The Fort Worth Texas dermatology company sought to change their image from industry player to industry leader. They wanted bold, authoritative and innovative; the result was an award-winning campaign featuring photography by the legendary Howard Schatz.

Valstar, a chemotherapeutic agent for the treatment of CIS bladder cancer had languished on the market for more than 12 years and changed owners on four different occasions since its initial approval. It lacked a consistent and compelling story.

The charge: Increase awareness, trial and usage among urologist that treat CIS bladder cancer to achieve maximum indicated patient penetration.

The solution: Disrupt the space and re-energize the brand with a campaign that confronted urological oncologists by anthropomorphizing the cancerous bladder. This aggressive approach challenged practitioners to question the existing treatment paradigm and consider Valstar.

Event promotions and social media content creation for the United States Classic Racing Association. The challenge: make something old (vintage motorcycle racing) new again. And again. And again. The result: Ten+ years of constantly exploring and delivering vibrant design and engaging content.

To revitalize Regranex, a brand which sat dormant for nearly a decade, Smith & Nephew initiated a full rebranding and relaunch effort for the diabetic foot ulcer topical treatment. The messaging was simple and straightforward; for the compromised diabetic patient, the key to healing is speed and good wound care –delivered by Regranex.

– Full rebranding, including
logo development
– Pre-launch (unbranded)
campaign development
– Promotional relaunch campaign
– Patient support materials

A collection of ads created for Universal Music Group corporate communication, or as I sometimes like to call it “the art of congratulations”.

Much of the work involves creating journal ads for events, posing the unique challenge of continually finding new and interesting ways to thank and congratulate award recipients.

In the crowded and competitive market of hypoallergenic nutrition, formulation and features are the standard selling points for the category. While Neocate is the oldest brand on the market, they had negligible name recognition.

The challenge was turning the “me too” brand into a clinical leader—focused on outcomes, not SKUs. The key was connecting a concept to the marketing of the products, with an emotional end benefit for physicians, parents and the kids who rely on amino acid based formulas as their primary source of nutrition.

The marketing of treatments for rare diseases pose unique challenges:
• A need to educate and build awareness of the condition
• An obligation to establish relevance for the emerging therapy
• The ability to successfully engage an often entrenched and skeptical audience mindset

Hypoparathyroidism is precipitated by thyroid surgery, often resulting in the removal of the parathyroid glands.

For Natpara, the first hormone replacement therapy for the condition, driving the message of replacement was paramount. Focusing on the physical location of the parathyroid in both unbranded and launch materials provided a simple, consistent visual cue that complimented the complex messaging necessary to achieve clarity for this misunderstood condition—and aided in driving adoption and usage of the product.

To govern all aspects of its operations, Bristol Myers Squibb had implemented a Quality Management System, of which quality is a key component. The Culture of Excellence (CoEx), an internal initiative designed to drive cultural change across the enterprise, sought to instill a mindset of quality in all employees. This was achieved through combining testimonials and personifying the five core CoEx behaviors.

The campaign, launched in July of 2022 and running weekly, features a teaser disseminated across internal social media channels, leading to a payoff on the company’s SharePoint site. To date, over 20,000 employees have engaged with the campaign.

A selection of standout executions for both AOR and freelance clients.

“There are three responses to a piece of design - yes, no and WOW! Wow is the one to aim for.”
-Milton Glaser

Insights into the who, what and why.